Effective Leadership of Virat Kohali-Free-Samples-Myassignmenthelp

Question: Discuss about Effective leadership. Answer: Leadership is important in every business association that we indulge in today. The world has reached its current position due to the presence of flamboyant leaders. Today, celebrities exist in every field. Be it sports, management, dancing, acting or singing. In every industry, there are a few people who have made a significant mark through their charismatic personality, immense talent and extreme hard work. One such celebrity is Virat Kohli who is currently the captain of the Indian international cricket team. The man started his career at the young age of 18 by playing for the country. He is well known for his talent, batting skills and sportsman spirit. He holds a large number of cricket related records in the world. He is often criticized for his aggressive game yet has a massive fan following through different parts of the world. Kohli has an exceptionally strong brand image. The player has not only leveraged this on his game but has also effectively used this image to address various social issues. Virat Kohli Foundation was established in the year 2013. The organization is aimed at helping underprivileged children who are suffering below the poverty line, cannot get education or do not have a source of employment. The foundation conducts events to raise money for these children and helps them get a better life with improved living conditions and basic school education. Virat Kohli Foundation has tied up with various NGOs in India in order to create awareness about the extent of poverty in India. The foundation provides supports to these NGOs by raising funds and assisting their campaigns. The Virat Kohli Foundation also owns the All Heart Football Club which plays for Humanity. The foundation works for children and celebrates sports. This demonstrates Virat Kohlis passion for sports. Kohli is often criticized for the aggression that he demonstrates in his games. Such acts of kindness and philanthropy help the cricketer set the right positioning in the minds of consumers. Kohli is also often seen auctioning his items (bat, ball, clothes, and helmet) in order to raise money for the underprivileged. The cricketer recently married leading Bollywood actress Anushka Sharma. The much talked about couple decided to sell their wedding pictures to raise money for charity. Virat Kohli is a celebrated leader in India and abroad. AS a leader, it is important to understand selfs impact on the world and its people. The Virat Kohli foundation is a perfect example of his leadership integrity, as the foundation demonstrates Kohlis sensibility and sensitivity towards leading social issues that corrupt the society today. The steps taken by the foundation evidently reflect his efforts to cater to the needs of those who are underprivileged. Leadership integrity of any leader can be demonstrated by his efforts to make the world a better place through his resources, brand image and talent (Dhandhnia Tripathi, 2017). Virat Kohli foundation does exactly that. It is true that these acts are backed by integrity but at the same time they act as promotional strategies. But clearly, they have a massive impact on Kohlis brand image. Kohli has been praised across all social media platforms, leading newspapers as well as magazines for his social deeds. Healso uses social media tools like Instagram, Facebook and Twitter to promote these activities (Solomon Tuten, 2017). He has received positive responses from his fans. The establishment of the foundation has also benefitted Kohli by further strengthening his brand image as well as giving him an opportunity to work with leading brands that depict a similar value set through their products. These corporate associations have further enhanced Kohlis brand awareness as well as added to his net worth. Leadership is a crucial issue. Leaders across the world have immense power and it is imperative that they must utilize that power and impact to make a change in the world that we live in. These leaders are also benefited by their own philanthropic efforts as these efforts add on to their brand image (Escalas Bettman, 2015). Virat Kohli is a profound celebrity who is recognized across a globe because of his immense talent and hard work. He is the captain of the India Cricket Team and besides being a charismatic leader, he is also the founder of Virat Kohli foundation which has been working towards uplifting the underprivileged children. These steps by the cricketer have earned him immense respect across his fans globally and have also been effective in enhancing his brand image and popularity. References Dhandhnia, K.A. and Tripathi, S., 2017. Emotional Branding Through Celebrity Endorsements. Driving Customer Appeal Through the use of Emotional Branding, p.273. Escalas, J. E., Bettman, J. R. (2015). Brand relationships and self-identity: Consumer use of celebrity meaning to repair a compromised identity. Strong brands, strong relationships, 81-94. Tuten, T. L., Solomon, M. R. (2017). Social media marketing. Sage. Virat Kohli Foundation, 2018, Charity gala dinner for the empowerment of children and youth, https://www.smilefoundationindia.org/virat-kohli/, retrieved on 22 February, 2018.